Ideation:

Concept development begins with ideation, where we generate a wide range of possibilities and ideas.

This process includes brainstorming and exploring various potential solutions. We identify design challenges and any existing problems. This stage involves sketching, creating mood boards, on-site meetings, and other methods to express ideas.

Visualization:

Once we have generated our ideas, they are visualized through renderings or digital representations.

These visuals help convey the overall design intent. During this stage, we involve all parties to discuss and gather feedback.

Exploration and Refinement:

The concepts generated are not the final designs but serve as references for further refinement and exploration.

We assess design challenges, functionality, and ensure that everything aligns with the user’s needs and challenges. Feedback and market research help shape the concept into a desirable solution.

Feasibility Evaluation:

During development, it is crucial to evaluate the feasibility of turning the concept into a practical product.

We assess technical challenges, manufacturing processes, costs, and market viability to determine if the product has market potential. This evaluation ensures alignment with the project’s goals.

 Concept Communication:

Throughout these steps, it is important to gain support from all involved parties or potential customers.

Samples and/or prototypes, combined with visuals, are used to evaluate the concept. This helps build excitement and gather feedback for the next steps in development.

Conclusion:

It is important to understand that a concept provides a starting point. It is not the final product but serves as the foundation for further development and refinement.